Once a year, a group of the biggest cultural influencers in the world flounce down the red carpet, pose for the cameras, and receive global adoration for their work in film – and the rest of us watch, and tweet, and re-watch and re-tweet with adoration or scrutiny, or both. The Academy Awards inspire momentous social conversation across demographic and platforms. And brands, of course, do not want to miss out on the fun. For the past several years, brands have tried to insert themselves, whether appropriate or not, into real-time, cultural conversations. However, few have ever reached their Oreo […]
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