A year ago any brand choosing to invest in Twitter video campaigns over YouTube campaigns would have seemed laughable. But thanks to some key strides Twitter has made in recent months to enhance their video footprint, brands are now starting to recognize Twitter as a bonafide player in the video landscape. JCPenney is one brand that has come to realize the power that videos on Twitter can efficiently amass. The retailer tapped Twitter for their holiday campaign “Just Got Jingled” and based on their success, will likely be turning to Twitter for future video ventures as well. The campaign, which […]
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