The cardinal goal for all retailers is to sell products that will bring in revenue, and lots of it. However, some retailers have begun to shift their thinking away from just dollar signs and toward the value of a product beyond the price tag. Since the inception of social media, social marketers have had to battle steadfast CMOs to prove the intangible value of social media. However, those days may soon be behind them as more retailers begin to not only accept, but embrace social media as a value-add in its own right. One of the main appeals of social […]
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