While it may have been a novelty during past awards seasons, social media is now proving to be the most consistent trend on the red carpet. From nominees, to presenters and awards ceremony hosts – almost every personality in Hollywood consistently uses their social platforms to generate interest and connect with fans. Social media is now such an integral aspect of Hollywood that it is only fitting that it is now incorporated into the formats of the shows themselves. Twitter, as a RTM platform, lends itself beautifully to large-scale global events. Now, it’s the new normal for personalities and sponsors […]
↧