When was the last time you sat down to watch television without your smartphone in hand? For most of us, it’s probably been awhile. In this mobile era, social media and television have a co-dependent relationship. Social media and TV execs, alike, have focused on the growing relevancy of the second screen for the past few years, and now they have the audience data to prove the legitimacy of the relationship. Nielsen’s latest study, Must See TV: How Twitter Activity Ahead of Fall Season Premieres Could Indicate Success, reveals that tweets are indicative of a show’s impending success or failure, […]
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