The New York Times Innovation report leaked two weeks ago is still making headlines around the web. Its significance should be encouraging many organizations to revisit their content strategies because many of the suggestions in the report are doable. However, they may require some rethinking of organizational workflows and an increased focus on collaboration. As the authors point out, the importance of both search and social as part of a successful integrated digital-first content strategy cannot be underestimated. The Full New York Times Innovation Report For so many brands, developing a steady pipeline of fresh content is a big challenge; […]
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