Starbucks is no stranger to innovation in the digital space – the brand has been lauded for its proactive approach to embracing social and digital media within its brand culture. Their latest foray into digital engagement, however, highlights the customer-centric philosophy that now serves as the foundation of their branded campaigns. Recently, Starbucks took notice of a growing trend among its customers: turning the brand’s iconic, stark white cups into personal art canvases. Whether daily coffee inspired a burst of creativity or customers decided to play off barista’s notorious misspelling of names, coffee patrons found another touch point in which […]
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